Paulo Octávio
20269h to 10h
Voice of the Customer: What does the customer expect from a
event organizer?
Speaker: Paulo Octavio Almeida
Executive Director of UBRAFE – Brazilian Union of Fairs and Business Events
9h to 10h
Legislation and public policies that impact events
10h to 11h
Master Lecture
Barbara Duran
202611h30 to 12h15
Clash of Generations in the events sector
Speaker: Barbara Duran
NLP practitioner and specialist in leadership training, coaching and people management
11h30 to 12h15
Sustainability and Innovation: Strengthening
the capabilities of a destination
12h15 to 14h
Networking Lunch (Events Center)
14h to 14h45
Audio and Video and editing to create narratives, impact and brand value
14h to 14h45
Regional Competitiveness: Joint strategies to attract events
14h45 to 15h30
Closing Conference
– Connecting the world through events:
The strategic engineering of the World Cup
2027 Women’s Championship in Brazil
16h to 17h
Closing Ceremony – Final celebration of the Congress with the Meeting of Latin American Peoples
19h to 23h
Closing Ceremony – Final celebration of the Congress with the Meeting of Latin American Peoples